Who We Are
Founding Partner
Simon Ratcliffe
Simon Ratcliffe
Simon specialises in business and brand strategy and applying ideas to drive business in the marketplace. He's experienced in working with companies to identify and deliver future value. He spent 15 years in advertising on national and international brands including Procter and Gamble, GlaxoSmithKline and Unilever. In 1995 he set up Brand Futures with Planning Partner Clive Cooper. He joined Corporate Edge, a leading independent brand consultancy in 1990, and became MD of the Brand Futures and innovation division and subsequently Chairman of Branding and Innovation. He's worked on projects for GSK, ICI Dulux, InterContinental Hotels, Liverpool Victoria, Nestle and Sainsbury's.